Ludo Arena Privacy Policy
Contents
01 Introduction 02 Information We Collect 03 How We Use Your Information 04 Third-Party Services 05 Advertising 06 Ad-Free Play 07 Data Security 08 Children's Privacy 09 Data Retention & Deletion 10 Your Rights 11 Changes to This Policy 12 Contact Us
Introduction
Susan Chikanbanjar ("we", "our", or "us") operates the Ludo mobile application ("the App"), distributed on Google Play for Android. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our App.
By downloading or using the App, you agree to the collection and use of information in accordance with this policy. If you do not agree, please do not use the App.
You can play Ludo without an account. Pass-and-play, games against the computer, and local Wi-Fi games run entirely on your device. Signing in is optional and is only needed for online multiplayer, cloud profile sync, the global leaderboard, and support tickets.
Information We Collect
Information you provide directly (only if you sign in):
- Email address
- Display name
- Profile photo, if your sign-in provider supplies one
Information collected automatically:
- Advertising ID (Google Advertising ID), device information and approximate location derived from your IP address, collected by our advertising partner while ads are shown
- Device model, Android version and app version, attached to a support ticket, and only when you open one
Game data (only if you sign in):
- Games played and games won
- Current winning streak and best winning streak
- Preferred player colour
Support tickets (only if you open one):
- The subject and message text you write, and any follow-up replies
- Your account email address and display name
- Your app version, device model and Android version, attached automatically so we can reproduce the problem
Multiplayer data (only while you play an online game):
- Temporary room and seat information used to connect players and keep the game in sync. This is deleted when the match ends.
- In-game emoji and quick-phrase messages are sent between players in the live session only and are not stored by us.
Local Wi-Fi ("Local network") games connect your devices directly and do not send game data to us at all.
What we do not collect: we do not use analytics or crash-reporting SDKs, we do not collect GPS location, we do not store match histories, and we do not process any payment information.
How We Use Your Information
We use the collected information for the following purposes:
- Account creation & authentication: Email, authentication tokens
- Syncing your profile across devices: Display name, photo, preferred colour, game statistics
- Showing the global leaderboard: Display name, photo, wins and games played
- Online multiplayer: Player ID, room and seat session info
- Answering your support tickets: Message text, email, display name, app version, device model, Android version
- Displaying advertisements: Advertising ID, device info, approximate location
The global leaderboard is public. If you sign in, your display name, profile photo and win record can be seen by other players in the app. If you would rather not appear there, play without signing in.
Third-Party Services
Our App uses the following third-party services, each with their own privacy policies:
- Firebase Authentication: for user account management, including sign-in with Google or Facebook. Privacy Policy
- Cloud Firestore: for storing player profiles, leaderboard entries, online match rooms and support tickets. Privacy Policy
- Unity LevelPlay (Unity Technologies), for serving and mediating advertisements, together with the ad networks it mediates. Privacy Policy
- Google Sign-In: optional sign-in provider. Privacy Policy
- Facebook Login (Meta), optional sign-in provider. Privacy Policy
- Google Play: app distribution and the in-app rating prompt. Privacy Policy
These services may collect information used to identify you. We encourage you to review their respective privacy policies. We do not sell your personal data.
Advertising
The App displays advertisements through Unity LevelPlay and the advertising networks it mediates. These partners may use your Advertising ID, IP address and device information to serve and measure ads, including personalised ads.
You can control ad personalization:
- Go to Settings → Privacy → Ads on your Android device to delete or reset your advertising ID and opt out of personalised advertising
- Watch an optional rewarded video in the App to remove ads for a period of time, see the next section
While an ad-free period is active, no ads are requested and no ad-related data is collected.
Ad-Free Play
The App does not offer in-app purchases and does not process payments of any kind. We never collect, process or store payment information such as card numbers.
Instead, you may optionally watch a rewarded video advertisement to earn a period of ad-free play. This is entirely voluntary, nothing in the game is locked behind it.
Your ad-free status is stored only on your own device and is never sent to us or linked to your account.
Data Security
We take the security of your data seriously and implement appropriate measures to protect it:
- All data transmitted between the App and our servers is encrypted using TLS/SSL
- User authentication is handled securely through Firebase Authentication, we never see or store your password
- Database access is protected by Firestore Security Rules that restrict each record to its owner
- Your support tickets and their messages are readable only by you and by us
However, no method of electronic transmission or storage is 100% secure. While we strive to use commercially acceptable means to protect your personal information, we cannot guarantee absolute security.
Children's Privacy
The App is rated for general audiences but is not specifically directed at children under 13. We do not knowingly collect personal information from children under 13 years of age.
If you are a parent or guardian and believe your child has provided us with personal information, please contact us. If we discover that a child under 13 has provided us with personal data, we will take steps to delete that information promptly.
Data Retention & Deletion
We retain your personal data only for as long as your account is active or as needed to provide you with the App's services. Online match rooms are temporary and are removed when the match ends.
When you request account deletion, the following is permanently removed:
- Your sign-in account and its email address
- Your profile: display name, photo and preferred colour
- Your game statistics and your entry on the global leaderboard
- Your support tickets and all their messages
You can delete your data by:
- In the App: open Your stats and choose Delete profile. This erases your profile, statistics and leaderboard entry, both on your device and in the cloud.
- Web: visit our Account Deletion page to request full deletion of your account, including your sign-in credentials and any support tickets.
- Email: contact us at [email protected]
Deletion requests are processed within 30 days. Anonymised, aggregated data that cannot be linked to your identity may be retained.
Your Rights
Depending on your location, you may have the following rights regarding your personal data:
- Access: request a copy of the data we hold about you
- Correction: request correction of inaccurate data
- Deletion: request deletion of your personal data
- Portability: request your data in a machine-readable format
- Opt-out: opt out of personalized advertising
To exercise any of these rights, please contact us using the details in the Contact section below.
Changes to This Policy
We may update this Privacy Policy from time to time. Changes will be posted on this page with an updated "Effective" date. We encourage you to review this policy periodically.
Continued use of the App after any changes constitutes your acceptance of the updated policy.